This is what I can do
As the multimedia specialist at Ames, I am the only videographer representing all communications for a Department of Energy National Lab.
I produce social media, analytics reports, multimedia, animations, copyedit, plan live events, and anything else that could possibly be needed for our small communications team.
How well do journalists understand their audience and their own reporting?
I tell stories that connect science to audiences.
I've pitched and produced radio stories for the local NPR affiliate, TV spots for the NBC affiliate, and videos for the city paper as an Entrepreneurial Journalism major at Mizzou. Each time I pitched, I was asked: Why with this publication, and why does the audience care? I produced social campaigns for enterprise stories and coded my own comics journalism in Twine. The question of "Why does the audience care?" became "Why does the audience need to see this here?" In my internship at Nieman Lab I focused on stories that reached communities in innovative ways, from the launch of The Washington Post's Twitch channel to how SMS-messaging was being used in Oakland, California.
After an internship at NASA, where I pushed this question even farther in Twitch research and social campaigns, I dedicated my time in graduate school to study this question: How does a news business reach its audience? My degree from the University of Missouri is in Media Business and Sociology. Media sociology asks "How does news work, and in whose interest?" Media business asks, "And how can it pay for it sustainably?" Taken together, it's a pragmatic brand of Political Economy theory. Of course, I've never lost my love for storytelling, especially for science.